Monday, July 10, 2017

Blog Post Rough Draft

News is everywhere, everyone needs to stay informed about what is current and happening around them. For the past decade and more, news organizations have been suffering with revenue loss and in result many news organization have been shutdown. Although news organizations have been declining, there have been organizations such as The New York Times which have put up a paywall and earned $169 million in 2014 off of online subscriptions By charging for online news you build a loyal customer base that gets exclusive content and higher quality journalism. news subscriptions also help journalists stay employed and helps organizations from going extinct.Charging for online news is an effective strategy for news organizations to make money and continue to survive.

Although many people may not be eager to give out their hard earned money for everyday news, the news organizations who have put out pay walls may provide better quality of journalism compared to other news organizations. According to an article , pay walls have been a success at certain organizations such as New York Times and Financial Times where they put a value on the exclusive content they produce and try to replace lost newspaper circulation.

Outline
- Intro/Thesis
- arguments for
pay walls develop exclusivity and higher quality
pay walls have seen success in the past with introducing higher revenues
pay walls help build customer loyalty and help keep journalists employed
pay walls help ease off pressure from journalists who are dependent on getting views
- opposing views
limiting the outreach of news to only a certain group
many paywalls havent worked in the past and you may lose many readers
-Conclusion
Charging for online news is an effective strategy for news organizations to make money and continue to survive.

Links:
https://www.americanpressinstitute.org/publications/reports/survey-research/paying-for-news/

http://theconversation.com/newspapers-ongoing-search-for-subscription-revenue-from-paywalls-to-micropayments-40726

http://www.digitalnewsreport.org/survey/2015/paying-for-online-news-2015/

http://theconversation.com/are-paywalls-saving-journalism-53585

http://business.financialpost.com/news/globe-adds-80000-paywall-subscribers-but-unclear-how-many-are-new-customers/wcm/ab51a222-630d-4798-9050-eb13d424a4c5


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